Wed. Dec 8th, 2021

Dylon Dyes, a British manufacturer for textile dyes and other family substances, wishes to minimize the vogue industry’s CO2 emissions with its “Re-Dye Really do not Re-Buy” initiative. The beginning point for the campaign, which will launch this autumn, was a report commissioned by Dylon Dyes that examined the effect of buying new clothing as opposed to dyeing present garments.

Beginning from the simple fact that British customers are known for their quickly-style use and get extra clothing per man or woman compared to other European nations, 66 per cent of all those customers surveyed for the report admitted to acquiring the exact quantity or more clothing than they did two a long time back. Having said that, one particular in three (34 percent) now consciously purchases fewer garments, citing environmental impact as 1 of the major good reasons, according to the report.

With the “Re-Dye Do not Re-Buy” initiative, Dylon desires to encourage customers to breathe new daily life into their previous apparel by dyeing them in distinctive colours and making use of unique methods, although having artistic.

Dylon Dyes’ “Re-Dye Do not Re-Buy” campaign will get started this autumn

To assist people, the textile dyes maker will publish information and “how to” guides in online video structure on social platforms these types of as Facebook, Instagram and YouTube starting in autumn. These will be supplemented by consumer-generated content from respected style influencers and the launch of the brand’s 1st fashion selection, among the other items.

“We are thrilled to be supporting efforts in the vogue sector to build a extra sustainable long term. The ‘Re-Dye Really don’t Re-Buy’ objective is to assist educate customers on how easy it is to revive and recycle clothes whilst substantially encouraging the environment and saving shoppers money,” reviews Rebecca Bland, senior brand name manager at Dylon Dyes, in a press release.

The report displays that every single pair of denims that is re-dyed in its place of bought new could most likely help you save up to 20 kilograms of CO2 – so if just 10 per cent of the UK’s 26 million grown ups aged involving 20 to 50 many years decided to re-dye an current pair of denims as an alternative of acquiring a new a person, the opportunity carbon dioxide savings would be 49 million kilograms in just a person calendar year. This would be equivalent to about 15,500 spherical-vacation flights from London to Hong Kong.

“Currently, 300,000 tonnes of British isles domestic textile waste goes to landfill or for incineration every yr, but much of it could be recycled. We’re hoping that our initiative will urge people to to start with dig into their wardrobes to see how they can revolutionise their wardrobes and change their present outfits with Dylon Dyes Machine Pods in advance of generating new purchases,” concludes Bland.