We spoke to the brains and founder of the footwear label, Tease, who’s presently making a identify for herself amongst shoe fans and brides of Malaysia.
You may or may perhaps not have read of Tease, but capture a glimpse of Tasnim Hisham’s timeless models, and you will want a pair of your possess much too. Just after producing its debut in late 2019, the label is slowly and gradually capturing the hearts of dreamers who crave a piece of Tease. She’s received the slender types, vivid tones to pick from, and intricate elaborations to glimpse dazzling for every single event. Tasnim, who has usually been in the fashion business has never considered she would be executing what she’s performing right now if it was not for her time expended functioning at Innai Red. In time, her enthusiasm for coming up with shoes turned a person of her stores and she’s now crafting shoes for each and every bride-to-be in Malaysia, one stage at a time.
Test out our job interview with the pretty Tasnim on her journey, her favourite Tease design and what was her most fulfilling times because launching her model.
(Hero & Featured graphic credit rating: Instagram/Tease)
Why the name Tease? Is there a story powering it?
The title Tease or T’s was truly my mother’s playful idea close to my identify which begins with the letter T! I instantly fell in love with it and imagined that it was distinctive to identify the manufacturer the way it is.
What influenced you to start your brand?
My family, spouse, and buddies influenced me to start out my possess manufacturer. I was consistently finding requests from them to design and style dresses, as I have been involved in the manner market for a number of several years. Consider it or not, I have under no circumstances intended to be a footwear designer as my enthusiasm was generally in the direction of coming up with and building clothing. On the other hand, my interest in footwear started out when I was performing for the local vogue residence, Innai Red. Aside from assisting in developing dresses for the label, most of the time I had to create add-ons and come across inspiration for a certain selection and appear up with the thought, the styling and experienced the possibility to perform around with a good deal of footwear! Slowly, my passion for dresses slowly but surely shifted, as I leaned towards generating appears or fitting a appear by footwear.
Pick a few phrases to properly explain the id of your brand name.
Quirky, bold, and genuine.
How has the journey been so far? We see several brides customising their quite very own Tease to dress in on their unique working day.
Alhamdulillah, it has been incredible. The reaction was seriously sudden. I begun by building customised heels for my possess marriage ceremony back in Oct 2020. From there, I believed that it would be a great chance to customise footwear for brides-to-be and shoe enthusiasts who intend to have a personalised layout that does not crack the lender. Since putting up my wedding day shots on my social media platforms, the orders gradually began coming in. The enjoyment of acquiring to style and design someone’s footwear truly pushes me to problem myself in knowledge their choices and distinct personalities in producing their aspiration heels. I experience honoured and grateful to be component of their journey.
Can you give us a breakdown of what the system is like when customising a pair?
Start off by sending us an email or a DM on Instagram. Then, we’ll go by means of strategies and types jointly by deciding on colour choices, materials and/or gildings. By customising a pair with us, the customer can pick from a assortment of 1- to 6-inch heels. As soon as which is completed, I will sketch a several remaining layouts wherever you can add or make smaller variations right before the manufacturing phase. On affirmation, it will then acquire us a few months to complete their desire sneakers.
How do you start out your artistic approach before releasing a new selection?
Ahead of I start out planning, I will commonly walk around the home and just glimpse at home furnishings and artwork, or even the yard to come across inspirations. I will then mirror it in my patterns in which condition, texture and colour come into head. These a few elements are so significant as they will consequence in a pair of statement shoes that resembles Tease’s aesthetics. The most critical matter is the ease and comfort of the sneakers as it plays a major component not only in design but also in operation.
What was the 1st style/sketch of Tease pair that you created that pushed you to start your brand name?
The first shoe that designed an impact was Jinx, a pair of sandals that came in rose gold/bronze and had a statement 1-inch gold heel. Jinx has its have character and defines Tease’s brand identification that started with a deep passion to innovate the footwear match in Malaysia with simplicity, injected with the brand’s reinvented motifs. It’s the thought of actively playing it safe even though remaining a fashion danger-taker by adding boldness and character.
What has been your most well-liked fashion?
Jinx and Sass, mainly because they can go with nearly any look. Probably I really should restock them with a lot more colour possibilities soon.
If you had been to decide on a favourite from your collection, which just one would it be and why?
Sass, simply because it was a sold-out design when I experienced the prospect to be a part of Rizalman’s Garage Sale in March 2020. Also, Her Majesty Raja Permaisuri Agong Tunku Hajah Azizah was a single of the attractive consumers and Tuanku copped a pair for herself in the colour orange/burgundy.
Given that your start in 2019, what has been the most satisfying minute for you so much?
The most satisfying instant for me was when Dato’ Rizalman Ibrahim gave me the option to work with him for his 2020 Zalora trend display, ‘Kesuma Jiwa’ which was Tease’s initially runway collaboration that includes manufacturer new designs and silhouettes. It was definitely a milestone for me and the brand name.
Finally, what does IWD indicate to you and what does it imply to be a lady in today’s modern society?
Intercontinental Women’s Working day is about celebrating us. We have to pat ourselves on the again for all the sacrifices we made as mothers, daughters, wives and sisters on how significantly we have occur to distribute kindness, positivity, encouragement and assist to everybody out there. My mom is a single of my inspirations when it arrives to designing Tease. I would always appear residence to a household embellished with vivid colours, home furnishings and a wardrobe of statement parts that definitely resembles my mom as a confident and independent lady. My id arrives from how I experience in the clothing I don to the sneakers I set on as it’s a reflection of on the lookout up to my mother my entire existence. It is further than just choosing substance and color to go with every single other. The footwear are a symbol of strength and womanhood that I keep on to pretty dearly. In today’s society, I feel blessed to have the assist of other gals all around the entire world who give me the inspiration to get through the hard times, and know that we will always have every single other.